It’s not what you invest in, it’s how you invest that matters
Our philosophy
We believe our investments must have a greater purpose. To do that, we are always guided by our overall philosophy that emphasizes our most prized values.
How we invest into people is defined by our principles.
People First
As a family firm started by a veteran entrepreneur, Somel recognizes how people make a company. As much as we want to invest in amazing technologies, we also want to invest in the right people.
Empathy
Being Innovative is difficult, and we know that behind every great company is a great team of people. We are compassionate and empathetic with our partners, so that we can be a solid bedrock for their success.
Build Trust
We believe in having long lasting relationships with entrepreneurs. We want to have open and honest communication that is constructive and respectful, which is why we take great care in building mutual trust.
Enable the Future
We believe in the power of technology, and we always make investments with the future in mind. We want to find passionate and dogged people who deeply understand technology’s role in making our world better.
Bold & Brave
We believe in taking a daring step toward the right direction. Our attitude towards our investment is never half-hearted. We will always go above and beyond if it is obvious that it is the right thing to do.
Responsibility
Meaningful impact is achieved when their effects on society and the environment are sustainable and equitable. We focus on environmental, social and governance values when putting our capital to work.